60+ Conversational Marketing Stats for 2025

Conversational marketing is always evolving. Stay ahead of the curve with these 60+ stats that highlight the latest trends and insights.

Conversational marketing bots are tools that help businesses connect with potential customers at the right moment.

B2B marketers and sales teams use these bots to have meaningful conversations with qualified buyers.

If you’re wondering whether conversational marketing bots are worth the investment, we’ve got the proof.

Below, we’ve gathered 60+ stats about conversational marketing chatbots, live chat, B2B websites, leads, sales, forms, account-based marketing (ABM), and more.

These numbers will help you see the current state of B2B sales and guide you in improving your conversational marketing strategy with proven tools.

When you’re ready to dive deeper, you can learn from industry leaders in conversational marketing here.

Conversational Marketing Chatbot Stats

1. 71% of customers expect companies to communicate with them in real time using bots (Salesforce).
2. 52% of consumers are more likely to buy again if a company offers live chat support (Kayako).
3. 79% of companies say bots have improved customer loyalty, sales, and revenue (Kayako).
4. 9 out of 10 consumers want the option to message a business (Twilio).
5. Conversations on Facebook Messenger between businesses and customers have a 30% better ROI than retargeting ads (Business Insider).
6. 80% of routine questions can be handled by bots (IBM).
7. Bots can cut customer service costs by 30% (Chatbots Magazine).
8. 40% of millennials chat with bots daily (Mobile Marketer).
9. 47% of consumers are open to buying directly from a bot (HubSpot).
10. Bots with low engagement see 35-40% response rates, while well-designed bots achieve 80-90% (Matthew Barby).
11. 69% of customers like bots because they provide quick responses (Salesforce).
12. 83% of consumers would stay loyal to a brand that uses bots for tasks like appointments or customer service (Mobile Marketer).
13. 72% of people who’ve used bots find them helpful (SUMO Heavy).
14. 64% of businesses believe bots will become their primary tool for customer interaction by 2025 (Drift).
15. 55% of consumers prefer live chatbots for simple inquiries because they’re faster than human agents (Zendesk).

B2B Website Engagement Stats

16. 56% of customers expect to find what they need on a company’s website in 3 clicks or less (Salesforce).
17. 74% of B2B buyers say they’ll switch to a competitor if a website doesn’t provide a seamless experience (McKinsey).
18. 68% of B2B websites that use AI-driven personalization see a 20% increase in engagement (Gartner).
19. 82% of B2B website visitors aren’t real prospects (Demandbase).
20. Personalizing a website can boost sales by 19% (Marketing Profs).

B2B Personalization Stats

21. 72% of B2B customers expect companies to understand their needs and offer personalized experiences (Salesforce).
22. 85% of B2B marketers say personalization improves customer relationships (Evergage).
23. 62% of customers want companies to adapt based on their actions and behaviors (Salesforce).
24. 73% of B2B buyers want a personalized, B2C-like experience (Accenture).
25. 79% of businesses that exceed revenue goals have a clear conversational marketing plan (Monetate).
26. 63% of B2B buyers say personalized content influences their purchasing decisions (Demand Gen Report).
27. Businesses using bots for personalization see a 21% higher lead acceptance rate and 36% higher conversion rate (Aberdeen).

Lead Engagement Stats

28. You have 10 seconds to grab a lead’s attention when they visit your website (Nielsen Norman Group).
29. B2B companies take an average of 42 hours to respond to a lead after they fill out a form (Harvard Business Review).
30. In 2019, B2B companies spent $6.1B on website traffic, but only 1-2% of that traffic turned into leads (eMarketer).
31. Waiting 5 minutes to respond to a lead can drop the connection rate by 10X (LeadResponseManagement).
32. 68% of B2B professionals say getting more quality leads is a top priority (B2B Technology Marketing Community).
33. Following up with a lead within 5 minutes makes it 9x more likely to convert them (InsideSales.com).
34. Companies that respond to leads within an hour are 7x more likely to qualify them (Harvard Business Review).
35. 58% of B2B buyers say slow response times are a major frustration when engaging with vendors (HubSpot).

Form Engagement Stats

36. The average B2B form completion rate is 7% (MarketingSherpa).
37. 81% of tech buyers skip forms when they see gated content (LinkedIn).
38. 71% of those who skip forms do so because they don’t trust sharing info with new vendors (LinkedIn).
39. The best CTA button text includes: “Click Here,” “Go,” “Download,” and “Register” (QuickSprout).
40. Asking for a phone number can lower form conversion rates by 5% (WPForms).
41. Forms with 3 or fewer fields have a 25% higher completion rate than longer forms (HubSpot).
42. 67% of B2B buyers prefer filling out forms on mobile-optimized websites (Demand Gen Report).

B2B Sales Stats

43. 75% of B2B buyers say they rely on social media to research vendors (LinkedIn).
44. If a sales rep schedules a meeting with a lead the same day they come in, the close rate is 3X higher than if they wait 48 hours (Salesforce).
45. Adding 50+ reviews per product can improve conversion rates by 4.6% (eConsultancy).
46. 70% of B2B buyers watch a video during their buying process (HubSpot).
47. 88% of B2B customers say they received high-quality info during a recent successful purchase (Gartner).
48. 82% of B2B buyers say they’re more likely to purchase from a company with a strong content marketing strategy (Demand Gen Report).
49. 60% of B2B buyers only want to talk to sales after they’ve done their own research (HubSpot).
50. On the first sales call, 58% of B2B buyers want to discuss pricing, and 54% want to understand how the product works (HubSpot).

Account-Based Marketing (ABM) Stats

51. Companies using ABM see a 35% higher average contract value (Forrester).
52. 72% of B2B companies say ABM improves alignment between sales and marketing teams (Demandbase).
53. Companies using ABM have 38% higher win rates (MarketingProfs).
54. ABM users see 91% larger deals and 24% faster revenue growth (SiriusDecisions).
55. ABM delivers 81% higher ROI (ITSMA).
56. Over 60% of companies plan to launch an ABM campaign in the next year (Triblio).
57. 85% of marketers say ABM outperforms other marketing investments (ITSMA).
58. 84% of marketers say ABM helps retain and expand client relationships (Alterra Group via Marketo).

Conversational Marketing ChatBot Success Stories

• Drift: Increased lead qualification rates by 30% using conversational marketing bots.
• ThoughtSpot: Saw 10x more sales conversations, 70% more qualified leads, and 64% more meetings booked.
• Gamma: Generated 50+ opportunities, nearly $1M in revenue, and increased website conversions by 33%.
• Zero Motorcycles: Gained 30% more leads in 30 days using bots.
• Brandfolder: Created 6x more sales opportunities and 4x more leads.
• askSpoke: Increased sales demos by 3X.

Wrap-Up

This list of stats gives you a clear picture of the current B2B sales and marketing scene.

Thanks to conversational marketing chatbots and best practices, B2B companies are adopting faster, simpler ways to engage prospects.

Use these insights to refine your strategy and stay competitive.